We believe that all life is connected – people, land, trees, animals, birds, insects – we are all in this world together. Committed to the concept of morimori or care, we work to restore our natural environment as it nurtures us in return. It’s something we do for the good of our tamariki and mokopuna, our future generations.
Looking after the well-being of creatures under our care is fundamental to how we operate. Most animals are raised where they were born, so they can live and grow in the comfort of their family herds. Not only are we doing what we believe to be fundamentally right, by raising our animals as nature intended, we create foods that are purer, more nutritious and better tasting.
Our care initiatives include:
Fencing off delicate ecosystems and waterways, and retiring erosion-prone land from farming
Replanting riversides and creating wildlife corridors to restore habitats and build up populations of native flora and fauna
Placing areas under Ngā Whenua Rāhui 25-year kawenata (covenants), ensuring their safety and protection for another generation
Using fertiliser and nutrition supplements sparingly and only as needed
Giving our animals the best lives possible – all Ātihau stock is grass-fed, free range and free from artificial growth hormones
Following the Five Freedoms - a set of internationally-recognised standards for animal welfare
